Resumé

Led and supervised the Enhanced Studio Team, overseeing a 3D artist and a video editor. 

Collaborated with Creative Directors and art directors to understand project requirements and translate them into visually stunning 3D designs, often exceeding client expectations.

Conceptualized and created 3D models and environments for various projects, including in-store displays, endcaps, and other shopper marketing tactics. 

Solved technical issues, saving thousands of dollars in reprints, and provided solutions to real-world sizing challenges encountered during the design and production processes.

Championed the use of 3D to better understand and promote retail space, assisting clients in forming partnerships with retailers.

Developed key visual concepts and campaigns, ensuring alignment with market insights, client objectives, target audience, and brand identity.

Managed multiple projects simultaneously, prioritizing tasks, delegating responsibilities, and allocating resources effectively to meet deadlines and deliverables.

Executed print tactics led by industry analytics across a data-driven shopper marketing strategy, including recipe tear pads, FSI, shelf flags, aisle violators, in-store displays, and demo handouts for various clients.

Oversaw the development of digital assets, adapting approved key visuals for planned digital components of the marketing strategy, including email blasts, landing pages, microsites, and geofenced, programmatic banner ads.

Created packaging, sales sheets, and user guides for Nokia and its carriers in North and Latin American markets.

Streamlined the workflow of over 5,000 jobs by implementing native operating system shortcuts throughout the company's servers.

Preflighted over 1,200 files for printers in China, Finland, Brazil, and the U.S

Resident Adobe Creative Suite troubleshooting resource for SP.

Directed photo shoots, contracted photographers, vendors, and talent.

Guided a team in creating direct mail pieces for AT&T and State Farm, achieving response rates between 0.05 and 1%.

Fostered the development of skills in team members and then assigned tasks accordingly.

Controlled the department's budget and provided weekly reports to the CEO.