RECENT Experience
Advantage SOLUTions (Remote) 
May 2011 – April 2024
Senior 3D Designer – Advantage Unified Commerce
Led and supervised the Enhanced Studio Team, overseeing a 3D artist and a video editor. 
Collaborated with Creative Directors and art directors to understand project requirements and translate them into visually stunning 3D designs, often exceeding client expectations.
Conceptualized and created 3D models and environments for various projects, including in-store displays, endcaps, and other shopper marketing tactics. 
Solved technical issues, saving thousands of dollars in reprints, and provided solutions to real-world sizing challenges encountered during the design and production processes.
Championed the use of 3D to better understand and promote retail space, assisting clients in forming partnerships with retailers.
Senior Art Director/Art Director – Edge Marketing
Developed key visual concepts and campaigns, ensuring alignment with market insights, client objectives, target audience, and brand identity.
Managed multiple projects simultaneously, prioritizing tasks, delegating responsibilities, and allocating resources effectively to meet deadlines and deliverables.
Executed print tactics led by industry analytics across a data-driven shopper marketing strategy, including recipe tear pads, FSI, shelf flags, aisle violators, in-store displays, and demo handouts for various clients.
Oversaw the development of digital assets, adapting approved key visuals for planned digital components of the marketing strategy, including email blasts, landing pages, microsites, and geofenced, programmatic banner ads.

February 2005 March 2010
Graphic Designer      
Created packaging, sales sheets, and user guides for Nokia and its carriers in North and Latin American markets.
Streamlined the workflow of over 5,000 jobs by implementing native operating system shortcuts throughout the company's servers.
Preflighted over 1,200 files for printers in China, Finland, Brazil, and the U.S
Resident Adobe Creative Suite troubleshooting resource for SP.

Proterra Advertising
April 2004 February 2005
Creative Director       
Directed photo shoots, contracted photographers, vendors, and talent.
Guided a team in creating direct mail pieces for AT&T and State Farm, achieving response rates between 0.05 and 1%.
Fostered the development of skills in team members and then assigned tasks accordingly.
Controlled the department's budget and provided weekly reports to the CEO. 

BFA in Communication Design
University of North Texas 
Minor in Radio, Television & Film

Expert in Adobe Creative Suite: Design
Expert in Boxshot (3D Virtual Studio)
Proficient in Microsoft Word, Excel, PowerPoint
Highly Skilled in 3D Design, Publication Design, Package Design and Preproduction
Fluent in Spanish
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