Resumé

Led and managed the Enhanced Studio Team consisting of 3D artists and video editors.

Collaborated with art directors, and other team members to understand project requirements and translate them into visually stunning 3D designs that many times exceeded client expectations. 

Conceptualized and created 3D models, and environments for various projects, including but not limited to in-store displays, endcaps, and many other shopper marketing tactics. 

Solved technical issues and provided solutions to overcome real-world sizing challenges encountered during the design and production process. 

Acted as a subject matter expert in 3D design, providing guidance and support to other team members and clients as needed. 

Championed the use of 3D as a way of understanding and selling retail space to help clients partner with retailers.

Led the creative development of key visual concepts and campaigns, ensuring alignment with market insights, client objectives, target audience, and brand identity. 

Managed multiple projects simultaneously, prioritizing tasks, delegating responsibilities, and allocating resources effectively to meet deadlines and deliverables. 

Executed print tactics led by industry analytics across a greater data-driven shopper marketing strategy that included recipe tear pads, FSI, shelf flags, aisle violators, in-store displays, and demo handouts, for a variety of clients. 

Created packaging, sales sheets, user guides as well as other pieces for Nokia and its carriers for North American and Latin American markets. 

Directed photo shoots, and contracted with photographers, vendors, and talent. 

Guided a team in the creation of direct mail pieces for AT&T and State Farm which achieved response rates between .05 and 1%.