Hello there. I am Robert Soto

I have been working as a professional creative for decades. During this time, I have worked at small design firms, at large ad agencies, and as an in-house designer. I have diverse experience, designing logos, launching brands, laying out entire magazines, creating illustrations, and designing packaging and collateral. In the last decade, I have specialized in shopper marketing, creating in-store experiences to drive customers through the purchase journey via print and digital projects. Recently, I have added a new dimension to my work by incorporating 3D design. Take a look around. I design. I create. Let's communicate.

Elanco
A pocket reference guide for treatment and prevention of common parasites that may affect household pets.
2024
Elanco
Global Pet Trade Show Booth for Elanco
2022
Moet
Brunch end caps at different retailers
2024
Cilantro Chicken
2012
Moet
187 Holiday end cap
2024
Hain Celestial
Summer Snacking Campaign
2023
Ferrero
Chase the Chocolate Checkpoints National Activation
2024
G Auto Repair
2022
Elanco
Two approaches to merchandising in the pet section
2022
Method
Proposed 12ft section featuring SC Johnson products
2024
Moet
An end cap featuring Women-led companies and their products.
2024
Method
Proposed store within a store concept
2024
MCoBeauty
Proposed merchandising solutions for a beauty brand
2023
Cowtown Celtic Festival
2008
Land O Lakes Brochure
Persuasive pamphlet extolling the virtues of American cheese
2022
Bud Light Super Bowl
Partnership display between three brands
2022
Method
Shower End Cap
2022
Liberty Real Estate
2008
Keurig/Dr. Pepper
Floor plan for beverage distribution throughout a fast-casual eatery
2023
Weber
Showroom display within select Home Depot stores
2023
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